Chroma is an Urban Art Exhibition, displaying street art, mixed media, photography and other mediums. This project consisted of the development of a Brand Identity including a wordmark and accompanying style guide.
The brief also included a launch campaign that would be deployed on both social media and out of home formats. This Projects harnessed tactile mixed media techniques to create a captivating and visually striking launch campaign.
Brandmark
Short form video
The Short form video was made from stop motion with each frame carefully composed to create the dynamic end result. The Individual images were tweaked in Photoshop before being Collated in After Effects. The Videos is designed to loop infinitely for a seamless viewing experience.
Brand Style Guide
